ROR Founders

ROR was created by successful professionals with backgrounds that complement each other and constitute the MHE - Material Handling Equipment - Fleet Management Dream Team. Our team has a combined experience of 70 years in the MHE industry.

Benjamin is an Industrial Engineer with a Master in Computer Information Systems and a Master in Decision Sciences with concentration in Decision Support Systems. He has more than 20 years of experience in the corporate world. He was named as a key resource for a $1.1 billion request for quote, was selected as member of a reengineering team to grow a company revenue from $2.2 to $5 billion and was part of the negotiations to sell a company for $180 million. He has more than 5 successful years of experience in the forklift fleet management industry. In this industry, he led the development of a digital dashboard that received rave reviews in Modex and ProMat, reengineered processes with artificial intelligence functions, and created decision support tools for Fortune 500 companies. Finally, he created an accounts payable system that has been used to pay millions of dollars to vendors with a 99.99% accuracy.

Benjamin Ribaldo, CEO

Peter has been in the MHE industry for more than 30 years, initially as a MHE field technician and later as a MHE analyst where he performed those duties for Fortune 500 companies. As a MHE analyst, he reviewed thousands of MHE invoices, approved and rejected thousands of quotes, and recommended improvements to forklift fleets.

Peter O'Brien, Director of MHE Fleet Management